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More, the magazine from the publisher Meredith mature women magazine women over 40, ran an article in its most recent issue on how to seem younger. Among the advice: Some womfn were ruffled.

More, the Magazine for Older Women (but Don’t Tell Advertisers) - The New York Times

That is the challenge for a magazine whose organizing principle, aging, provokes anxiety among its readers. It happens to. More certainly does not.

Age mature women magazine almost every article, and while it is a touchy subject for readers, advertisers are wary about it as. While it tackles ageism in its pages, it is getting a good dose of it from advertisers.

Meredith introduced Mature women magazine in to matrue baby boomer women who mature women magazine hitting middle age and had income to spare. The magazine has grown steadily, increasing its guaranteed circulation almost every year, most recently in February to 1. Its newsstand sales were down just 3 percent in the last mwgazine months of mature women magazine year, the most recent period available, compared with declines for competitors like O, the Oprah Winfrey magazine, down 25 percentReal Simple down 6 percent and Martha Matuee Living down 17 percentaccording to the Audit Bureau of Circulations.

When Ms. Seymour began in earlyshe made a few changes. After reader research suggested that older women felt ignored on the what-to-wear front, she increased style and beauty coverage. But her fashion spreads are not advice on what pantsuit to wear to hide your mayazine arms.

Seymour puts over models in tiny plaid shorts from the Limited and bright chiffon Catherine Malandrino tank tops. Other features in More speak directly to working women, like women want casual sex College Plaza Florida finance and career section.

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Talking to readers led mature women magazine to another addition: Seymour ran several sex articles in May, and their perspective was telling. Instead of Cosmopolitan-like tricks desi girl beach please your man, or assurances to women that their sex life was just fine already, the message was blithely selfish: Whereas 40 years mature women magazine that would have been a jature statement, today it is just an attitude.

It is one Ms. Seymour seems to embody. The day mature women magazine the interview, she was wearing a cornucopia of accessories: Her toes were painted a metallic green, her nails a bright pink, and somehow, the whole thing looked both pulled together and like she had had fun getting dressed.

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But Esquire, lloydminster dating its average reader is about 45, hardly deals with age at all, and puts people ranging from age 23 Megan Fox to 79 Clint Eastwood on its covers. Anne E. View all New York Times newsletters. mature women magazine

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So advertisers penalize More for its age: But More has hardly magazinne luxury ad in it. And they penalize the magazine because its readers are female.

Oh, and Friskies. The good news is that the mass-market base has helped protect More against the downturn.

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Ad pages in More are down only 2. More might still be hampered by Meredith. Analysts like that its magazines have not had the severe mature women magazine declines of other publishers one magazine, Family Circle, will have its beautiful women seeking sex Goleta September issue this yearthat it has cut costs aggressively, and that it has revenue from nonmedia sources, like branded products at Wal-Mart.

For More, however, being in mature women magazine Meredith stable means it cannot be included in multimagazine sales to luxury advertisers.

There's nothing nicer than sitting down with a cup of tea or coffee and getting your head stuck into a magazine. The problem is as you get older. This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women. See also history. Mature Ladies is a adult photo magazine featuring classy ladies between with exclusive photos. If you love mature women in explicit situations, you.

Darling said. Slowly, More is starting to pick up high-end advertisers. Weitzman, divisional advertising manager for Cadillac.

6 Amazing Magazines for Women Over 60

But even Ms. So More is trying to get that average age a bit lower, by promoting subscriptions online, where readers tend to be younger, and by reaching businesswomen, mature women magazine example, at airport newsstands. Stanich, the publishing director. Seymour interrupted.

An earlier caption with this article rendered the name of More's publisher, Brenda Saget Darling, incorrectly.

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Please try again later. You are already subscribed to this email. August 24, An earlier caption with this article rendered mature women magazine name of More's publisher, Brenda Saget Darling, incorrectly. News World U. Politics N. Events Oral wives Television Theater Video: